It was in the summertime half a century ago that the world first met CCR, a group that would reach sky-high success while retaining a resolutely rootsy, earthbound sound. An incredible legacy that was formed in just four years of unbridled creative output (1968 – 1972).

As the United States speeds towards another anniversary of its own on July 4th, Craft Recordings is kicking off the CCR50 campaign by releasing the first-ever official music video for “Fortunate Son,” a song as vital now as ever.

Beyond its anti-war sentiment, “Fortunate Son”is an anthem for the 99%ers, condensing a critique of elitism and class privilege into three simple, but powerfully defiant words: It Ain’t Me. Craft partnered with director Ben Fee (Band of Horses, The War on Drugs, The Lumineers, Aesop Rock) to give a whole new generation a visual entry point into the world of Creedence.

The song already has an undeniable place in history as one of the most visceral, attention-grabbing protest tunes of the Vietnam era. And though the Vietnam War is in the rearview mirror, the underdogs CCR spoke for in “Fortunate Son” are still the heart and soul of America, only facing a whole new set of challenges.Fee turned the video into a celebration of their indomitable spirit, giving viewers a glimpse of the broad array of characters comprising the patchwork that is our country at its core.

Fee’s video road trip took him across the country, from Los Angeles to Miami and all points in-between. The footage captures people across America of diverse ages, cultures, ethnic backgrounds and locations (including Florida, Louisiana, Texas, New Mexico, California, Washington and Hawaii) to document the true spirit that makes up the fabric of the United States, for which CCR have been the soundtrack for 50 years. Says Fee, “I wanted to highlight the community and positivity that everybody shares . . . I wanted to show what America feels like when you actually hit the road and drive throughout the States.”

In addition to the video, the half-century celebration will continue in the coming months to fill out the CCR story even further. Craft will be honoring the band’s musical legacy via a diverse array of media, products and events; including a special release coming this fall. The fête will also provide fans with new ways to engage with CCR online–sharing their memories, streaming new content, and diving deeper into the band’s legendary history. Stay tuned for more details, coming soon. Watch the full video below.